Schweppes

Schweppes is a beverage brand that is sold around the world. It includes a variety of carbonated waters and ginger ales. Its marketing campaign made heavy use of an onomatopoeia in their commercials: "Schhhhh.... Schweppes," after the sound of the gas escaping as one opens the bottle.

Contents

History

In the late eighteenth century, Johann Jacob Schweppe (1740–1821), a German-born naturalised Swiss watchmaker and amateur scientist developed a process to manufacture carbonated mineral water, based on a process discovered by Joseph Priestley in 1770, founding the Schweppes Company in Geneva in 1783. In 1792, he moved to London to develop the business there. Mainstay products include ginger ale (1870), bitter lemon (1957),[1] and tonic water (The oldest soft drink in the world - 1771).[2] In 1969, the Schweppes Company merged with Cadbury to become Cadbury Schweppes. After acquiring many other brands in the ensuing years, the company was split in 2008, with the beverage unit becoming the Dr Pepper Snapple Group, which is the current owner of the Schweppes trademark.

Ownership

Schweppes Australia is a venture of Asahi Breweries and was formerly Cadbury Schweppes Australia before de-merging. Schweppes Australia manufactures its own soft drink as well as for Pepsico in Australia under license which includes 7up, Sunkist, Monster Energy as well as Australian Exclusives from acquired company P&N Beverages like Cool Ridge (Spring Water), Spring Valley fruit drinks and Fiji Water. As part of long-standing licensing agreements, products under the brand are produced by different companies in territories around the world.[3][4][5]

In the United States, Schweppes-brand products are currently manufactured by Dr Pepper Snapple Group.

In Canada by Canada Dry Motts (formerly Cadbury Beverages Canada Inc.),[6] a subsidiary of Dr Pepper Snapple Group.

In Argentina, Brazil, Bulgaria, Colombia, Slovenia, Croatia, Egypt, Latvia, Lithuania, Hungary, Ireland, Japan, Maldives, Netherlands, Nigeria, Romania, Russia, Serbia, Turkey, Ukraine, the United Kingdom and Vietnam, they are manufactured by The Coca-Cola Company.

In Denmark, it is manufactured by the Carlsberg Group (by license from The Coca-Cola Company).

In Hong Kong, Taiwan, and seven provinces in Mainland China, they are manufactured by Swire Beverages Ltd, a division of Swire Pacific Ltd..[7]

In France, Spain and Portugal the rights are held by Orangina Schweppes,[8][9] a subsidiary of Suntory of Japan since November 2009.

In Germany and Austria, all Schweppes products are manufactured by the Krombacher Brauerei[10] under license from Schweppes Germany. Schweppes Germany (and indirectly Krombacher) both control the German and Austrian licenses for Snapple (not available in Germany/Austria), Dr. Pepper and Orangina.

In Israel all Schweppes products are manufactured by Jafora-Tabori,[11] who purchased the right from Cadbury in December 2006.

In Poland the rights are held by Pepsico.[12]

In New Zealand, the rights to the Schweppes brand is held by Coca-Cola Amatil,[13] who manufacture and market many flavours of the brand.

In Finland, the rights to the Schweppes brand is held by Sinebrychoff.

In Sweden, Spendrups holds the rights.

In Norway, the rights are held by Hansa Borg Bryggerier.

In Mexico, the rights are held by Grupo Peñafiel.

Marketing

An ad campaign in the 1950s and 1960s featured a real-life veteran British naval officer named Commander Whitehead, who described the product's bubbly flavour (effervescence) as "Schweppervescence".[14]

References

  1. ^ "Schweppes Bitter Lemon". http://www.cocktaildb.com/ingr_detail?id=360. Retrieved 9 November 2010. 
  2. ^ "nous sommes en 1783 - Archives de la Tribune de Geneve". Archives.tdg.ch. http://archives.tdg.ch/TG/TG/-/article-2010-06-545/nous-sommes-en-1783. Retrieved 2010-07-10. 
  3. ^ "Ownership". http://www.schweppesaustralia.com.au/Who-We-Are/Asahi-%281%29.aspx. Retrieved 21 December 2011. 
  4. ^ "Brands". http://www.schweppesaustralia.com.au/Our-Brands.aspx. Retrieved 21 December 2011. 
  5. ^ "Ethical Consumer Guide". http://www.ethical.org.au/company/?company=2697. Retrieved 21 December 2011. 
  6. ^ "Our Brands - Dr Pepper Snapple Group". Canadadrymotts.ca. http://www.canadadrymotts.ca/brands/. Retrieved 2010-07-10. 
  7. ^ "Swire Pacific Limited - About Swire Pacific > Business Activities > Beverages". swirepacific.com. http://www.swirepacific.com/eng/about/beverages.htm. Retrieved 2010-07-10. 
  8. ^ "Orangina Schweppes France". Oranginaschweppes.fr. http://www.oranginaschweppes.fr/marque-orangina-12336811551370.html. Retrieved 2010-07-10. 
  9. ^ "Orangina Schweppes delights you with the freshest, most natural and delicious drinks". Oranginaschweppes.com. http://www.oranginaschweppes.com/en-press_releases.html. Retrieved 2010-07-10. 
  10. ^ "Non-alcoholic beverages portfolio - scroll to the bottom of the page". http://www.krombacher-gruppe.de/. 
  11. ^ Jafora-Tabori
  12. ^ "Serwis korporacyjny Pepsi". Pepsicola.pl. http://www.pepsicola.pl/. Retrieved 2010-07-10. 
  13. ^ Coca-Cola Amatil - New Zealand
  14. ^ "Advertising Mascots > Commander Whitehead (Schweppes Tonic Water)". Tv Acres. http://www.tvacres.com/admascots_commander_whitehead.htm. Retrieved 2010-07-10. 

External links